Managing Institutional Websites and Social Media

Description

The goal of this course is to place students in a highly professional, hands-on situation where they will be fully responsible, as a team, for maintaining, updating and improving a real institutional website, under the supervision of specialized professionals. This will include running the social media and developing and implementing a digital marketing strategy for an academic program. 

Compétences visées

• Applying Project Management principles

• Defining a marketing strategy to meet the goals for a website

• Implementing that strategy, measuring its impact an adjusting it to perform better as the year progresses

• Maintaining the activity on the website (contentwriting and updating, blog posting)

• Maintaining and running social media accounts

• Improving SEO

• Reaching new audiences and increasing conversion on the website