Matière
Advanced International Marketing
MCC
Les épreuves indiquées respectent et appliquent le règlement de votre formation, disponible dans l'onglet Documents de la description de la formation
- Régime d'évaluation
- CT (Contrôle terminal, mêlé de contrôle continu)
- Coefficient
- 4.0
Évaluation initiale / Session principale
| Libellé | Type d'évaluation | Nature de l'évaluation | Durée (en minutes) | Coefficient de l'évaluation | Note éliminatoire de l'évaluation | Note reportée en session 2 |
|---|---|---|---|---|---|---|
Evaluation intermédiaire / contrôle continu 1Langue utilisée pour l'évaluation
:
AnglaisAn individual homework assignment which has to be submitted on the Moodle page of the course before October 17, 2024 | CC | ET | 20% | |||
Evaluation intermédiaire / contrôle continu 2Langue utilisée pour l'évaluation
:
AnglaisIndividual participation in class | CC | EO | 20% | |||
Evaluation finaleLangue utilisée pour l'évaluation
:
AnglaisEvaluation of the group work project as a whole. Students have to form teams of 4 and design a basic 1-year international marketing plan for a company of their own choice. The group work project, in the form of a digital presentation (a Power Point presentation of 40-45 slides), has to follow the implementation process presented in class and be submitted to the Moodle page of the course https://moodle.unistra.fr/mod/assign/view.php?id=870677 before December 05, 2024. The group work project will be evaluated on the basis of the following criteria: visual presentation, relevance, consistency and completeness of the information included in the project, creativity and added value | CT | ET | 30% | |||
Evaluation finaleLangue utilisée pour l'évaluation
:
AnglaisEvaluation of the individual performance within the group work project. This form of evaluation is based on the individual contribution of each student/team member in the development of the group work project. For example, below each slide, it should be clearly explained who was/were in charge of working on it. Moreover, during the oral presentation the individual performance of each student/team member will be evaluated on the basis of the following criteria: presentation skills, responsiveness to questions/ability to draw meaningful conclusions and knowledge of the coursework. | CT | ET | 30 | 30% |