Matière
Social Media Marketing and Management
MCC
Les épreuves indiquées respectent et appliquent le règlement de votre formation, disponible dans l'onglet Documents de la description de la formation
- Régime d'évaluation
- CT (Contrôle terminal, mêlé de contrôle continu)
- Coefficient
- 3.0
Évaluation initiale / Session principale - Épreuves
| Libellé | Type d'évaluation | Nature de l'épreuve | Durée (en minutes) | Coefficient de l'épreuve | Note éliminatoire de l'épreuve | Note reportée en session 2 |
|---|---|---|---|---|---|---|
Evaluation intermédiaire / contrôle continu 1Langue utilisée pour l'épreuve
:
AnglaisContent Strategy: Create your brand around a different theme per group and propose for this same brand, an editorial calendar on Instagram or TikTok with a strategy focusing on key moments. | CC | RS | 10% | |||
Evaluation intermédiaire / contrôle continu 2Langue utilisée pour l'épreuve
:
AnglaisThe CUPRA brand wishes to organize an event in Paris with a budget of €50,000 for the launch of its new Cupra Formentor. As a PR agency, you must propose to the brand an event concept idea as well as suggestions for motivating influencers to attend for free and to post naturally. The brand would like to have:
2 French influencers specialized in automobiles (micro or middle influencers with a credibility score higher than 80/100 or grade B )
2 macro or top influencers, typically Parisian models, with an engagement rate of over 3% (show the calculation via a post or screenshot)
And a celebrity who will act as the brand ambassador in a paid collaboration, who has previously worked with other car brands with an engagement rate higher than 2% and with a majority audience between 25 and 34 years old.
Also, calculate the EMV (Earned Media Value) of the collaboration with the other car brands.
A mood board is required with the event program (event budget and cost per head) and how you plan to motivate them to attend the influencers. | CC | RS | 20% | |||
Evaluation finaleLangue utilisée pour l'épreuve
:
AnglaisCourse Question Case Study | CT | ET | 70% |