Marketing Game

Description

An on-line marketing management simulation that develops students' understanding of the marketing decision-making process as a whole, with particular emphasis on profitability of the firm. Students are divided in small groups. Each group represents a firm. All the firms compete on the same international markets.

Compétences visées

Upon completion of this course, students should be able to
- (level 4) Manage different levels of marketing decisions
- (level 4) Examine a market study at an international level
- (level 2) Interact with your company partners
- (level 3) Predict sales for a specific marketing segment
- (level 6) Argue strategic marketing decisions
- (level 2) Discuss strategic marketing decisions with your company partners

Contact