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Description

This course offers a comprehensive exploration of design principles catering to diverse interests within the field. Student in the classic track will foucs onVisual Strategy while students specializing in UX will focus on Information Architecture, each offering a distinct focus tailored to individual preferences. Those pursuing Visual Strategy will delve into the art of translating ideas into visually impactful forms, while those focusing on Information Architecture will concentrate on structuring content for optimal user interaction. Regardless of the chosen path, emphasis will be placed on honing skills in strategic design methodology application, content identification, and creating engaging digital products. By course completion, participants will possess a versatile skill set enabling them to craft compelling designs suited to their chosen area of specialization.

Compétences visées

Upon completing this course, participants will gain essential competencies tailored to their chosen specialization in either Visual Strategy or Information Architecture. These include strategic design thinking, proficiency in visual communication, user-centered design skills,  and expertise in content organization. These competencies prepare participants to address real-world design challenges and create engaging digital products that meet user needs and business objectives.