De l’ humanisme rhénan du XVI^e siècle

au campus européen du XXI^e siècle. Initiative d'excellence

Matière

Marketing Trends & Challenges in a Changing World

Composante	EM Strasbourg
Langue(s) d'enseignement	Anglais
Heures d'enseignement	CM : 27 h
Méthodes d'enseignement	Présentiel enrichi de ressources pédagogiques numériques
Ouvert aux étudiants d'autres disciplines
Ouvert aux étudiants en échange

MCC

Les épreuves indiquées respectent et appliquent le règlement de votre formation, disponible dans l'onglet Documents de la description de la formation

Régime d'évaluation: CT (Contrôle terminal, mêlé de contrôle continu)
Coefficient: 3.0

Évaluation initiale / Session principale

Libellé	Type d'évaluation	Nature de l'évaluation	Durée (en minutes)	Coefficient de l'évaluation	Note éliminatoire de l'évaluation	Note reportée en session 2
Evaluation intermédiaire / contrôle continu 1Langue utilisée pour l'évaluation : AnglaisThis group assessment will involve both a written report and a presentation. Student groups will select a contemporary marketing issue related to not limited to the topics covered on the course. The focus will be to critically analyze the importance of this contemporary issue, how it impacts both consumers, the firm and society as a whole and identify the future implications and recommendations. This assessment is related to a number of learning outcomes, specifically: - understand the importance of marketing in current economy and society - integrate main current issues in Marketing - analyze and apply the importance of marketing and marketing research on decision-making tactically and strategically - expose the connections and understand interdependence between marketing decisions and other functions within the firm - test critical thinking and self-reflection - develop the ability to research, analyze, take action and make recommendations - analyze the future role students will be able to play in firms based on their understanding of current issues in marketing - communication (written and oral) and presentation skills - teamworking and collaborative skills	CC	RS		50%
Evaluation finaleLangue utilisée pour l'évaluation : AnglaisThis will be an individual written examination comprising essay questions which will test students' knowledge of core topics covered on the course. This assessment will require students to critical analyze both theoretically and empirically key concepts, issues and applications relating to contemporary issues in marketing. This form of assessment is linked to all the learning outcomes including: - understand the importance of marketing in current economy and society - integrate key current issues in Marketing - analyze and apply the importance of marketing to decision-making and firm success - expose the connections and understand interdependence between marketing decisions and other functions within the firm - test critical thinking and self-reflection - develop the ability to analyze, problem solve and make recommendations - develop communication (written) skills	CT	ET		50%