MCC
Les épreuves indiquées respectent et appliquent le règlement de votre formation, disponible dans l'onglet Documents de la description de la formation
- Régime d'évaluation
- CT (Contrôle terminal, mêlé de contrôle continu)
- Coefficient
- 5.0
Évaluation initiale / Session principale - Épreuves
Libellé | Type d'évaluation | Nature de l'épreuve | Durée (en minutes) | Coefficient de l'épreuve | Note éliminatoire de l'épreuve | Note reportée en session 2 |
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Evaluation intermédiaire / contrôle continu 1Langue utilisée pour l'épreuve
:
AnglaisThe first assignment : You will apply the WHOM and MORE Structure to an experiential strategy of your choice. Name the brand and present the context. Analyze the experiential marketing in place and present your understanding of the WHOM and MORE Structure to this precise case.
Finally, provide ideas and solutions for fixing the weak elements and/or suggest how your experience could be improved,
- Individual Assignment #1 – (20% of final grade)
The individual assignment should be a minimum of two-pages, 12-pt. font, single-spaced.
You may add an appendix to include photos, drawings, and other supplemental ideas | CC | ET | 30% | |||
Evaluation intermédiaire / contrôle continu 2Langue utilisée pour l'épreuve
:
AnglaisThe second assignment :Analyze two different brand journeys one that you found memorable for good reasons, and one that went bad- - - Individual Assignment #2 – (20% of final grade) - - - The individual assignment should be a minimum of two-pages, 12-pt. font, single-spaced. - with an appendix to include photos, drawings, and other supplemental ideas.
The individual assignment should be a minimum of two-pages, 12-pt. font, single-spaced.
You may add an appendix to include photos, drawings, and other supplemental ideas | CC | ET | 15% | |||
Evaluation intermédiaire / contrôle continu 3Langue utilisée pour l'épreuve
:
AnglaisThe third assignment : analyze the Three Little Pigs or Goldilocks and 3 bears (Tale) 5 points scenic structure. What brand/ company/ institution could apply this narrative in its own experiential strategy? How would that unfold?
- Individual Assignment #3 – (30% of final grade)
The individual assignment should be a minimum of two-pages, 12-pt. font, single-spaced.
You may add an appendix to include photos, drawings, and other supplemental ideas. | CC | ET | 15% | |||
Evaluation intermédiaire / contrôle continu 4Langue utilisée pour l'épreuve
:
AnglaisGROUP FINAL PROJECT:
The Final project
For the final project, you will form groups of 2
You will select then a brand of your choice that you consider needs to be revamped. Your work will be to deconstruct the existing strategy using the Scene experiential rubric, to assess the interest of the intended experience and its value proposition.
You will prepare a poster (or one slide version) with your analysis, using the Scene experiential rubric, and the following elements: summary of the value proposition (one sentence) top 3 pros, cons? Targeted audiences.
You will defend your proposition of an altervative experiential strategy, explaining who you are targeting, what kind of value proposition you want to deliver (30% of final course grade). | CC | RS | 15 | 20% | ||
Evaluation intermédiaire / contrôle continu 5Langue utilisée pour l'épreuve
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Anglais | CC | A | 20% |